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Cadenic StudiosBuilt in Canada
Website

getscorebug.app

Scorebug’s website, with a page for every league and club

getscorebug.app is Scorebug’s website, with hundreds of pages about leagues, games, club gear and rivalries. When the app’s launch plans change, we change one setting and every download button on the site follows.

Status
Live
Year
Since 2025

Live site

Open getscorebug.app(opens in a new tab)

getscorebug.app, the live site

Fig. 01The getscorebug.app home page, with the app beside the headline.The screenshot links to the live site.

01Brief

The problem

With 19 leagues and 154 clubs, Scorebug covers a lot of things people search for, like “Leafs vs Canadiens”, “Oilers jerseys” or “can I track the CFL”, and each one needed a page. The launch plans also kept changing, and every out-of-date “Get it on Google Play” button told visitors something that wasn’t true.

clubs with a gear page of their own
154
leagues with a page each
19

The live site has more than 400 pages.

02Process

The build

15PAGE DESIGNS

HUNDREDS OF PAGES

Dia. 01Leagues, club gear pages and rivalries are each designed once and filled in from our own data, so adding a league or a club adds its pages.

  1. A page for everything people search for

    Each kind of page, like a league, a club’s gear or a rivalry, is designed once and filled in from our own list of leagues and clubs. Adding a club adds its page, and every one of those pages matches something people search for.

  2. One switch for every download button

    The site was sending people to a Play Store listing that didn’t exist yet. Every store button led to Google’s “requested URL was not found” page, and search engines were being told the app was available. Now one setting has three values: waitlist, testing and live. The button in the menu, the top of the home page, the membership sign-up, the footer and what search engines are told all follow it, so one change updates the whole site.

  3. Affiliate links, clearly labelled

    The gear pages carry Amazon Associates and partner links for 154 clubs, and the shop runs on Shopify. The affiliate disclosure is printed on the page itself, where people can see it.

  4. Easy for search engines to read

    Every page tells search engines what it’s about, and the text gets to the answer in a few plain sentences.

03Pages

Selected pages

These are screenshots of the live site.

The getscorebug.app leagues page listing nineteen leagues grouped by sport
(open Fig. 02 at full size)
Fig. 02The leagues page, with a page for each of the nineteen leagues.
The getscorebug.app gear page with a team search and club tiles across five leagues
(open Fig. 03 at full size)
Fig. 03The gear pages cover 154 clubs, each with a page of its own.
The getscorebug.app matchups page listing rivalry fixtures by league
(open Fig. 04 at full size)
Fig. 04The matchups page, where every rivalry gets a page of its own.
The getscorebug.app pricing page comparing the free tier with the Front Office membership
(open Fig. 05 at full size)
Fig. 05The pricing page, comparing the free app with the Front Office membership.

04Stack

What it runs on

Application
  • Next.js 14 App Router
  • React
  • TypeScript
  • Tailwind CSS
Commerce
  • Amazon Associates
  • Impact
  • AvantLink
  • Shopify
Data
  • ESPN public API
Discovery
  • JSON-LD
  • Sitemap
  • OpenGraph

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